Measure Your Advertising Effectiveness Overview

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Skills You'll Learn

Marketing Optimization, Digital Marketing, Digital Analytics, Marketing Strategy, Communication

Reviews

4.8 (403 ratings)

  • 5 stars
    89.33%
  • 4 stars
    8.43%
  • 3 stars
    1.24%
  • 2 stars
    0.24%
  • 1 star
    0.74%

NM

Mar 14, 2021

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Anke Audenaert is an excellent instructor, always well prepared to break down all concepts into simple, memorable and easy to understand blocks of a bigger and interesting story.

ZZ

Jun 20, 2021

Filled StarFilled StarFilled StarFilled StarFilled Star

Very, very good course. I learned so much which can I apply in my future plans to increase my outcome and also it gave me a lot of information which will help me in my campaigns.

From the lesson

Measure Your Advertising Effectiveness

In the second week, you’ll learn how to evaluate the success of your advertising campaigns. You’ll learn to evaluate campaign results reports and you’ll learn how lift studies can help you determine the impact of your campaign.

Taught By

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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