Optimize Your Ad Campaigns with A/B Testing Overview

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Skills You'll Learn

Marketing Optimization, Digital Marketing, Digital Analytics, Marketing Strategy, Communication

Reviews

4.8 (341 ratings)
  • 5 stars
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    8.21%
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  • 1 star
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NM

Mar 14, 2021

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Anke Audenaert is an excellent instructor, always well prepared to break down all concepts into simple, memorable and easy to understand blocks of a bigger and interesting story.

KA

May 16, 2021

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A very interesting course that has given me a plethora of useful information that I will definitely use in my future career as a Social Media Marketing Specialist.

From the lesson

Optimize Your Ad Campaigns

In the third week, you’ll learn to optimize advertising using A/B testing and you’ll learn how attribution can help you to evaluate and optimize your advertising strategy across different platforms.

Taught By

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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