So we've talked about some of the verticals inside the IoT space. And there are a collection of other verticals that may have smaller footprints, if you will, but there's also some that span across the verticals and become a little bit more horizontal. And we wanted to touch on those before we wrap up our discussion here. Some of the capabilities that we're going to see are things like location-based service capabilities that we can bring about from an IoT. You think about targeted promotion. So you're standing in line buying concert tickets. Certainly, that bit of information may be useful to a comp service provider as they look to realize a monetization opportunity, and go hey, we know that this consumer is interested in classical music. They seem to be buying tickets at this site. And if we're able to communicate that information back to another vendor, maybe we can, with their permission if they choose to opt-in, provide them with some information that tells them about other opportunities or things they might be interested in that's in that area. The active device location is critical in that scope or in that area, so that we can detect that type of information and perform analytics on it inside that area. It's not just sufficient that the cell tower itself provides that location but you may need the device itself to provide even more accurate information. And then, again, operate on that intelligently and with the customer's permission in many cases. Location-specific use cases also are very interesting to understand how crowds are distributed. Again, you think about crowd management issues. Traffic flowing into a concert area. Again, you think about the congestion that takes place. There are alternate avenues that are in there. And if we got one area of flow into an area based on the distribution of the cell devices in that area, we can tell that they're not moving very rapidly. But their mobile devices that have not become stationary at that point, we may want to redirect that information. And if we can extract that analytics and act on it actively, that's an actually very, very interesting type of an area that improves the usability, both for the human being and possibly for the logistical operators on the ground. We've talked about Smart City. Smart stadiums are very interesting. There are a lot of stadiums that are being enabled now with enhanced capabilities to improve the viewability. You may want to change your view of a particular play. Did I really see that tag at first base the way I saw it? Or did I really see that person step out of bounds? Or did I really see that goal across the line? And you might want to be able to get into a more immersive type of an experience. We're seeing significant elements of that type come into play. And again, we think about putting 60,000 people into an environment and the requirements of that places, on not just the RF aspect of the management of the RF, but the management of the information that's flowing in there. You're going to see location type applications at the edge coming into play that get integrated in in that end to end type environment that we spoke of earlier. About how 5G is going to play. Geo-fencing and retail also are going to have opportunities to play into the space. As we think about inventory control, for example, in retail. Does this store really have the part that they say that I'm going to run down the street and pick up? Or is there a special that is of interest to me as a consumer? And then public safety cannot be underestimated. We're not going to go too much into that. But, again, you think about crowd management and identifying trouble spots that you might need to distribute additional resources from a public safety standpoint. And then, obviously, comp service providers are looking at how they can use this information in smart ways. The wealth of information that flows through their network is tremendous. And a lot of that information does contain opportunities, potentially, for increased monetization, but the information flows through their network and they're not capturing it today. And one of the reasons they're not able to capture it today is because of the lack of their ability to transform those purpose-built platforms in the past into this environment. And as we look to a more InnerFeed type structure, if they identify the opportunity to capture some of that information as it flows to the network, whether it's an IoT or a UE type of opportunity, those bits of information can be tremendously valuable to them. One of the other interesting scenarios that we see that an IoT may come into space is this augmented reality. And, again, you think about the opportunity there. Gaming is a tremendous increasing and growing opportunity. With the tremendous growth in e-sports, for example, where the user experience, not just as the player itself, but the experience then also of the observer, the audience, to be immersed into this entertainment opportunity is huge. We did a demo not long ago in a country where they were doing some e-sports type of an engagement and using IoT capabilities and bringing multi-axis edge server capabilities closer to that endpoint, we were able to minimize the latency and increase the user experience, not only for the game users but for the observers as well. In order to enable that communication, rather than having everyone connecting their devices to some type of hardwire devices, we were using the capabilities of Pre5g because of the spectrum capability and their ability to cover a large number of use cases to demonstrate that capability to the world. And, hopefully, we're going to see more and more of that as it comes out. So a couple of the examples there of just IoT and the verticals. So, hopefully, we've gotten some foundation and the motivation, if you will, behind what we're going to talk about in some of the next sections about this transformation that's taking place that we call a VSDN into the communication service provider space.
