[MUSIC] The New Nordic Diet, composed by our dietary advisors about food groups to what should we eat, to, to eat a New Nordic Diet. We know that it must be healthy because it's simply based on all the available knowledge about healthy foods and we have brought together. But we don't know exactly how healthy this particular diet is, what it does for different health parameters. Does it reduce blood pressure? Does it reduce the risk of type two diabetes? Does it influence the cardiovascular risk by changing blood conditions or blood lipids. Does it have effects on body weight, body fat? Does it improve your mental performance? Does it prevent that you develop dementia? And you know there's a very long list of all kinds of health effects and other important effects that such a diet could have. And that's exactly what we're going to test. We have already see A lot of results, and some of them have been opened a little bit to you. So, we'll share just a little bit and tell you that when we looked at the supermarket study, we actually saw that those who were randomized to consume this New Nordic Diet, they lost a little weight, and that's good. And that, you know, it's really a beneficial effect, and it was body fat they lost. But we also saw that they actually had a reduction in their blood pressure that was really beneficial, and it was not explained by the weight loss. And it opens a completely new area, new dimension, of foods. That foods are also very good medicine. Because you can actually reduce your blood pressure just as much as you can do with a combination of two or three blood pressure medications, anti-hypertensive drugs. You could do the same by diet and exercise. If you lose a little weight, if you exercise, if you eat a diet with plenty of fruit and vegetables and low-fat dairy products, the Dash diet, we know that it can reduce your blood pressure. But the problem is that when you start to put together a new diet with a lot of cabbage, and berries, and wild game, and a lot of fruits that we are not really been consuming that much of, you suddenly see some new health effects. And this is really fascinating because, you know, you tend to believe that if you take a cheese. And a dietitian would consider, is this cheese healthy if you have heart disease or is this something you should skip? You would tend to look at the label and say, wow, it has a lot of saturated fat and it also has some sodium. Well, so you better not eat that if you have heart disease. But what would happen if you actually tested, if you feed some people with a lot of cheese and look at their cardiovascular risk factors? Actually, in some of the discoveries we have seen over the last couple of years, the cheese is doing the opposite of what you would expect. Because it's not increasing your blocked cholesterol levels in a, in a unhealthy way, and it's not increasing your blood pressure. why so, while it contains some other ingredients, the protein and the calcium and maybe some other peptides, would actually reduce your blood pressure instead of increasing it, which you would assume based on the sodium content. And there are many, many other foods where we cannot predict the health effects simply based on the nutrition label. Because there are so many mysterious components, ingredients in foods that have health effects. And some of them, we don't even know the names of these components. And this is really the fascinating part, is to try to find out, why is cabbage reducing your blood pressure? Or, why does root beet tend to have some other health effects. What is it in these foods? And this is a completely new science, called -omics, where you actually used some sophisticated techniques where you can measure everything that is in the food, maybe 30,000 different compounds in one particular cabbage. Most of them will probably have no effect on your body. It will give some taste and color. But there are some of them that actually have some health and biological effects and health effects. That can be identified by some sophisticated methodology, where you, based on urine samples, blood samples, where you can actually measure all these different compounds and their, their concentrations and then you can link these changes to the biological changes, and by this means, discover, what are the components in, for, say, cabbage, that is responsible for a blood pressure reduction. And we think this is fascinating because it's not enough that we really can see that the New Nordic Diet has a beneficial effects on, on health and performance. We would also like to understand what components, maybe in combination, different foods you need to have in combination, but we would like to understand the mechanisms. And, that's what you'll hear much more about now, where Professor Lars Dragsted will take you into this world of this new sophisticated technology. And, he will also inform you of, tell you about, that, Opus is not alone in the Nordic cultures to investigate the potential for the new Nordic diet to promote health and fight obesity by a good taste. There are also other studies on the New Nordic Diet that doing something that is similarly and overlapping with the old placenta. And this is fascinating, that we will have someway started a movement. Where there's many studies now being conducted that will try to investigate the effect of the New Nordic Diet. [MUSIC]
