Welcome to the Blockchain Technology Module of our digital transformation journey. Blockchain technology is a key accelerator of the evolving customer engagement. In this module, first, we will be giving you a bigger overview and the background covering the transformational potential of the technology, and what you can expect from this learning module for you and for your organization. Then we will defining the blockchain technologies and buzzwords as well as discovering together how customer engagement will be transformed. Why is blockchain technology important for you? Well, if your industry deals with data or transactions of any kind, it is likely a field ready for disruption by blockchain technology. The implications of blockchain technology for marketing are tremendous. In this module, you will get a better understanding of what blockchains are, why they are important, how they will impact marketing and management and custom engagement across all functions. And we will deep dive into the areas where the impact of blockchain will be felt sooner than later. Including customer experience, branding, advertisement, commerce and sales, customer loyalty programs, data, and management, and leadership across an organization. I'm convinced customers will choose blockchain technology-based solutions and business models because they will work for them. I got excited about blockchain technology and the potential that was starting to emerge in 2014. And I'm sure the more you learn about the technology, the more opportunity you will see, as well. For me, it feels like the internet in the early 1990s, when nobody knew or thought what the technology would enable. Yes, we were talking in 1990, in early 1990s about the impact of the internet on email. But nobody was discussing, or even imagining, what the technology could do for shopping, entertainment, finance, really across all industries. I'm convinced with blockchain technology we will see a similar, or maybe even stronger, transformation across all business functions. As technologies merge, they amplify each other. The Internet allowed collaboration and resource sharing on a global level. Now with cryptography and the advances in mathematics and computer science happening there over the last 20 years. Combined with the mobile revolution that changed users' behavior, we are at the brink of the next big revolution in digital engagement with our customers through blockchain technology. While we go through this block chain technology module, it is important for you to remember that it's not only a key driver for the digital transformation journey itself, but it's also directly related to the Internet of Things and what data and big data provides for us. We will talk how blockchain technology can make the Internet of Things more secure, how it unlocks more of the data potential that we have there. We will also envision and try to wrap our head around how the blockchain technology enables new models of big data and provides a foundation for deriving new insights and applying artificial intelligence against that data. While we go together on this journey, it's important to understand how vibrant the blockchain community has become over the last years. It's moving very, very fast, and learning and staying up to date of what's happening is critical to not miss a beat in how the technology can impact what we're doing today and can do tomorrow. The passionate users who benefit from the underlying technologies and protocols show us a very different future of communicating, of messaging, and of branding. In this module, you will gain an appreciation of the blockchain technology, too. You will gain the ability to articulate the transformational potential to your peers, to your management, and to the people you work with on a day-to-day base. You will gain familiarity with key terms, and more importantly, how they relate to real life business opportunities. We will learn examples of how blockchain technology is utilized in marketing and advertisement today and envision how we can do it tomorrow. By the end of this module, you should be a master explaining blockchain technology and its transformational potential to your peers and management. You should be able to prepare your organization for the upcoming disruption, and lead business envisioning discussions with marketing and technology colleagues. Bringing them together to understand and envision the potential of blockchain technology in your environment. I am looking very much forward to read about your experiences in our forum.