[MUSIC]. Hello. The audiovisual of technology was progressing very quickly and the technological improvements from one to another edition of the Olympic Games were extraordinary. Following this way, the Games were turning into a global phenomenon. The 1964 Tokyo Summer Olympics represented a milestone for the introduction of a series of technological improvements. Indeed, Japan supported a great part of its economic miracle after the 2nd World War in the high technology industry and the audiovisual in particular. So, in Tokyo 1964 it was experienced the first satellite television broadcasting of the Games which represented the first step towards the global Olympics. Likewise, during these Games, the first experiences of colour television broadcasting were developed and slow motion replay was used for the first time. The reproduction of the reality in colour, combined with the possibility to reach global audiences due to satellite broadcasting, were dramatic improvements, probably the most significant since the invention of television. Those were relevant advances both from the perspectives of the aesthetics and the technological capability to disseminate Olympic contents around the world. The third of these great progresses, the slow motion, connected the television with the origins of the cinema. We need to remember that in the origins of the cinema, the study of the movement and the capacity of reproducing the movement of animals and persons were the scientific foundations in which the origins of the moving images solidly relied on. It is also very important to highlight that in Grenoble 1968, colour television images were broadcast for the first time in the Winter Olympic Games. As we have pointed out, colour was introduced in the 1964 Tokyo Olympics. However, the first Games with full-colour coverage were the 1972 Munich Games. During these Olympics, colour television cameras became smaller and lighter. The modern wireless and robotic cameras permitted new shots closest to the athletes and new sporting action perspectives for the spectators. This way, Munich in 1972 connected with a part of the technological innovations that had been introduced in the film Olympia, which we have already commented in depth. These new electronic technologies allowed for the first time the reproduction in a live broadcasting of the Games of what Riefenstahl had expresses in his film Olympia: The motion of the effort of the athlete and their achievement, through new angles and perspective. Television must enrich the live experience of the viewer. The TV rights for the Munich Games were almost $18 million and the global audience was estimated in 900 million viewers. Juan Antonio Samaranch arrived to the presidency of the IOC after the Moscow 1980 Games. He inherited an almost bankrupt organization. Samaranch introduced the commercial exploitation of the Olympic Movement by combining the commercial potential of the American television and the public service nature of the European broadcasting model. During his mandate, 1982 to 2001, the Olympic Games became the most important sporting event in the world and a global phenomenon thanks to the television operators who, in turn, have become the mainstay of the Olympic Movement. In Los Angeles 1984, the American broadcaster ABC was the host broadcaster of the Olympic Games. This meant that ABC provided right-holding broadcasters with a wide choice of international video and audio signals which together with advances in international telecommunications, allowed broadcasters to customize their unilateral programs to a degree that was not possible before, according to the International Olympic Committee. Some technologies of super slow motion were experimented during these Games, as well as enhanced graphics. Also during Los Angeles 1984, fiber optics were used for the first time in the Olympics for transmitting television signals from the venues to the television center, substituting the coaxial cables made of copper. According to the International Olympic Committee, that Radio Television Olympica or RTO'92 was the Olympic Broadcasting Organization, of the 1992 Games. For the first time in the Olympic broadcasting history, every sport on the official program was produced live. In Barcelona 92, Olympic Games the innovations include CCD cameras, which permitted magnificent quality of image at the same time that reduced the size of the device. In addition, it was the first time that digital video recorders were adopted for the entire operations. Many of the events in Barcelona were covered in High Definition Television. Two systems of High Definition Television were used: The 1,125 lines Japanese system, and the 1,250 line European system. According to the IOC, the two operations were independent and separate. The pictures from the two system had similar quality, a very good quality. In Barcelona, the international television signal, which served to all the Television right holders, included not only live images but also slow and super slow motion, replays, timing and graphics with information about start lists, names of competitors, flags and initial of the countries, results and world and Olympic records. According to Intelsat estimates, the estimation is that the TV audience, during the Barcelona Olympic Games, reached three billion viewers. [BLANK_AUDIO]
