[MUSIC]. Hello. The internet as a way of communicating was not invented during the 1990s. Actually, it was developed in 1996, as a decentralized way of communicating, called Arpanet. Only very few people at the American defense system and then the American and the rest of the universities of the world used it. It was with the presentation of the World Wide Web in 1993, a friendly and easy way of accessing to the internet, that it turned into a popular media. Two years later, in 1995, the International Olympic Committee created its first web page, a year before the 1996 Atlanta Summer Olympic Games. Therefore, the Olympic Games did not enter the internet era until the 1996 Atlanta Games. At the moment, only 55 million people around the world were connected to the internet, although its pace of growth was very quickly. On the occasion of the Olympics, the Atlanta Organizing Committee created a webpage that received 185 million visits during the 16 days of the Games. The first webpage during the Olympics allowed visitors to consult updated information about the competitions and see photographs of the events. For their part, the Athens Olympic Games offered the first Internet video experience while the Beijing Olympic Games allowed the Internet's potential as a medium for broadcasting television pictures to be unleashed. The 2008 Beijing Olympic Games were the Web two point zero Olympic Games, marked by the abundance of information from internet media, blogs of digital journalists and athletes. They were also the beginning of the alliance between the International Olympic Committee and the social media. Before the Beijing Games, the International Olympic Committee created the YouTube Olympic channel for 77 countries in Asia, Africa and the Middle East, where the Olympic Games' internet rights had not been sold. The Google service was only accessible from those parts of the world and consequently only YouTube users in those geographical areas could access images of the Olympic Games. As this channel was being created, the alliance between both organizations aimed to ensure the exclusivity of the television rights acquired by the right-holding broadcasters, eliminating from YouTube any video published by YouTube users that could prove detrimental to the exclusivity of the broadcasters. At the same time, the Beijing Olympics were the first fully High-Definition live Games that were broadcast. In Vancouver 2010, The International Olympic Committee and the Organizing Committee of the Olympic Games were present for the first time on social networking website and showed a great capacity of growth, getting more than 2.5 million friends and followers during the Games. The big leap to social networking websites took place weeks before the 2010 Vancouver Olympic Games with IOC and the 2010 Vancouver Olympic Games Organizing Committee launching its presence on Facebook and Twitter. Up to that point, social networks were a territory unexplored by an organization governing large global sports events. The IOC was a pioneer in the use and management of these social networks, inaugurating models that have since been followed by other similar organizations. The main presences of the Olympic movement on Facebook, the Olympic Games and VANOC, obtained more than one million Facebook users in less than one month, during the weeks prior to the Games and days on which they were held. This fact shows that social networks are fed by the capacity to build the current situation and to focus the audience's attention on and a specific topic that television and the general media have. The London 2012 Games, classified by the media as the first social Olympics, saw the spread of the Olympic presence to other new social platforms, blogs, photo-sharing, application, and ad filters, like for example, Instagram, as well as to new local members seeking global expansion to those markets with specific languages which are requirements and political characteristics such as China. London 2012 was also the first Olympics to feature the 3D broadcast, with over 300 hours of 3D coverage. There was also the Olympic Movement's consolidation on social media and the creation of Olympic Athletes' Hub. This Olympic Athlete's Hub which met all the presences on social media of the olympic athletes. Social media sites, including Facebook, Twitter and Google Plus, attracted 4.7 million followers. For the London Olympic Games, the experience initiated in Beijing was fully consolidated through the Olympic Games channel on YouTube. The channel provided live as well as summarized coverage of the Olympic ceremonies and competitions in 64 countries, in Asia and Africa, where no television channel had acquired the rights to broadcast the event. YouTube provided 11 simultaneous streams in high definition to follow the competition live. In total, the International Olympic Committee, provided approximately 2,200 hours of television on the Olympic Games via YouTube. [BLANK_AUDIO]
