[MUSIC] Hello, in this video we're going to go deeper into how media organize, they work during the Olympic Games. How the International Olympic Committee and organizing committee of the Olympic Games helped them to do it. We will also explain the foundation of the Olympic roles, casts, and services. The International Olympic Committee created the OBS, the Olympic Broadcasting Services, to deliver a high quality and unbiased production of the Olympic games to ensure that the viewers around the world get an excellent coverage of the Olympic games, regardless of the country where they live. As we explained in the previous week, there has been a close relationship between the Olympic games and the journalists. Since the beginning of the class of World Congress, journalists are essential, actual factors. They transmit to the public the most important and relevant information for the audience according to the media to which they belong, public, private, radio, television, press, internet. Journalists are responsible not only about what we think, but also highlighting which aspects we need to center our attention. In other words, media or journalists outlined what a viewer should think about according to the agenda set in theory. According to another classical communications unit that editors in chief developed the rule of gatekeeper. They select the aspect of the reality which are of the interest of the media which they work and hide others. The news that are not published by media do not exist for the audience as the gatekeeper theory points out. This role of gatekeeper is closely related with the capacity that media have of constructing the reality. Finally, the way journalists interpret the realities conditioned by the so-called editorial line, which is the ideology and the cultural approach of the media. It's idiosyncrasy how the media interprets the world of in which we are living from the political, social, or cultural points of view. If only 500 accredited journalists attended the Stockholm 1912 summer Olympics. And the last summer games, 2012, held in London, there was 6,200 accredited journalists, in addition to the 13,000 accredited Rights Holding Broadcasters personnel, according to the International Olympic Committee. This amount of accredited journalists requires a complex organization from the the transportation and the accommodation for to journalist to the provision of material resources and the systems for the transmission of information to the media. The Main Press Centre, MPC, and International Broadcasting Centers, IBC, are the exclusive buildings where all journalists, and visual media work during the Olympic games. In London 2012, both were attended by over 20,000 broadcasters, photographers, and print journalists who delivered content to 4.8 billion people worldwide, 24 hours a day, according to the media dialog in London 2012. The media presenter is in operation 20 hours a day. It's heart was a main hall with roomful of journalists to work simultaneously, surrounded by several walls of giant television screens capable of displaying single or multiple images from different Olympic venues. According to Moragas, the International Broadcasting Center is the nucleus of radio and televisions operations. The International Broadcasting center receives all the media signals coming from different competition installations, which are immediately distributed among the broadcasters occupying it. The International Broadcasting Center is a conglomeration of television and radio studios, editing and post-production rooms, commentary booths of their services, telecommunication equipment rooms, meeting rooms, and other facilities to service. The American journalist and lecturer, Alan Abrahamson, tell us some of his experiences as a journalist during the games. >> Well, one of the best things about going to an Olympics is hanging out with your colleagues who become your friends in the media center. I have to say that the funniest thing about any Olympics is that the biggest line of any Olympics is at the McDonald's. This is true. There's always a McDonald's nearby and the biggest line is always at the McDonald's. So this is the funniest thing. The biggest concern I have, that I have been lobbying for, is that we need WiFi. We definitely need WiFi. And I think the big box main press center, as it has been since I've been a working journalist at the Olympic games, is probably going to give way to a series of smaller structures. We don't need big boxes any more. At the World Track and Field Championship in Moscow last summer, nobody used the big building because it was a kilometer away from the stadium. All we needed were the tribunes and WiFi. Now when you have bus rides, there needs to be WiFi on the buses. This is the way the world is changing. That said, it is a social environment as well as a working environment inside the main press center. And the Olympic committees still charge us if you want to have WiFi that's fast and that works and that gives you access to a more in-depth [COUGH] series of statistical and other information, you have to pay for it. It costs about a hundred dollars American. This needs to change. It really, really, really needs to change. The main press center is nothing like the International Broadcast Center. The International Broadcast Center is, for one thing, freezing. It's freezing cold in there because all the broadcast studios are refrigerated. Because of the lights and the incredible computer systems that are going on in there. And they basically are big studios around which everybody works. And another thing that people are always jealous of in the press center is that the broadcast studios have commissaries. They have kitchens. And real food and at the NBC studio there was coffee, real coffee. So, [LAUGH] that's [LAUGH] a really interesting dynamic, to see everyone from the press going to get into the NBC studios to say, I want Starbucks! That's fantastic [LAUGH]. >> Olympic Broadcasting Services is part of the International Olympic Committee structure. It is the way to guarantee the universal provision of a good quality television service of the Olympic Games. According to the International Olympic Committee, the Olympic Broadcasting services, OBS, was created by the International Olympic Committee in 2001, in order to serve as a host broadcasting organization for all the Olympic Games, Olympic Winter Games, and Youth Olympic Games. The host, the broadcaster, is responsible for delivering the pictures and sounds of the Olympic Games to billions of viewers around the world. It produces and transmits unbiased live radio and television coverage of every sport from every venue. This feed is called the International signal or the World Feed. The OBS is responsible for developing a consistent approach across Olympic operation, while at the same time optimizing resources to continually improve the efficiency of the host broadcasting operation. OBS, thus, in order to ensure that all IOC contractual obligations are fulfilled, the game's Rights Holding Broadcasters are satisfied with the overall television production of the Olympic Games. As the host broadcaster, Olympic broadcasting services, is mainly responsible for providing the images and sounds of the Olympic Games as a service to all broadcast organizations who has purchased the television and radio rights to the games. The Olympic Broadcasting Services highlight the news that the International Olympic Committee offers every day to the known Rights Holding Broadcasters. According to the data offered by the Olympic Broadcaster Service for London 2012, OBS expanded the resources dedicated to the Beijing operation, utilizing more than 1,000 cameras, including 4 high super and slow motion cameras to produce more than 5,600 hours of coverage all in high definition. OBS, Olympic Broadcasting Services deployed a 3D production team, and a 3D operation center, and the International Broadcast Center, the IBC, to offer a full mix of coverage from the games and distribute the signals. The result in experimental filming in super high vision, new specialty cameras, and the expansion of the Olympic news channel. With a multichannel distribution service, OBS offered 11 ready-to-air channels, 10 of live Olympic sports, plus the Olympic news channel by encrypted worldwide satellite. The service distributed approximately 2,200 hours of competition coverage and 500 hours of edited packages of highlights, all in high definition, according to the information provided for the Olympic Broadcasting Services.
