Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
Improving Your Local Visibility
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From the course by University of California, Davis
Optimizing a Website for Search
University of California, Davis
Course 3 of 6 in the Specialization Search Engine Optimization (SEO)
From the lesson
Local SEO
Welcome to week 3! In the lessons that follow, you will take a close look at local SEO strategy. You will see how to optimize your Google business pages, on-site content and external references such as citations, backlinks, and reviews to help your local business have higher visibility in the local search landscape. By the end of this module, you should be able to not only describe a bit of the history of how Google displays local searches but also utilize best practices to develop a high quality local SEO approach.
Meet the Instructors
Rebekah MaySEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education
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