Hey guys. My mission today, which I have accepted, is to try and convince you of the importance of reputation management. Now, I have linked to a presentation that I have created, and I created the original, maybe three years ago. And it has been refined many times, so it is updated. It's not the same old presentation. But I have linked to that. And so, it's about 60 to 65 slides, something like that. And I don't not want to repeat everything that is in the slide deck here, cuz, boring! But I do want to hit some of the highlights, and I would love to hear your thoughts about reputation management. And if I convince you or I don't convince you, please get in touch. I love having those conversations. I will not be offended. So let me know what you think after this lecture. So, I have a couple of questions for you. How many of you use a search engine to find out information about your children's teacher? How many of you use a search engine to find out information about people you're thinking about going on a date with? How many of you use a search engine to read reviews of products that you're thinking about buying? Or reviews of restaurants about which you're thinking of going? Doctors? How many of you use a search engine to find out if there have been positive and or negative reviews about doctors? We live in a world that has been Yelpified. I don't think I coined that phrase but I do use that phrase. And what I mean by that is, Yelp is a very popular restaurant rating and review site. And to me, everything is becoming Yelpified now. And I do it too. I'm married, so I don't have to Google dates. So, I don't have to worry about that, but I do Google products. I do Google restaurants. I use Google as a general search term for search engine. But also Google dominates the search engine market globally. And you'll see that, again, in the slide deck that I'll link to, you'll see that. But, whatever search engine you prefer. So, we're all doing this, in an increasingly product crowdsourced world. We all go looking for information about things before we commit to it, and we wanna know. And I don't necessarily think that's a bad thing. But, because of that trend, monitoring your reputation, being aware of what your reputation is, is super, super important. So, another question I like to ask is, having thought about that, how effected are you by what you read? And I know I tend to be quite effected by it. And if the literature is anything to go by and the surveys, again, I link to this in the presentation. You'll find that most people are quite effected by it as well. Reputation management services, because there are such a thing, are now in a billions in the United States alone. There are companies who will help you monitor your reputation, and we'll help you in the event that something bad happens. And I've linked to an episode of a podcast, that kind of delves into that a little bit more. It's fascinating, and horrible, and ultimately good, but give that a listen, and let me know what you think about it. So having said all that, I wanna talk to you about the importance of establishing a reputation management plan. Now, first of all, you have to have an online presence. So, if you're at this point in the course and you haven't set up social media accounts, [INAUDIBLE] found a long form home on the web, please do that, please go do that. And then come back and watch this again. Once you've done that, you need to monitor your presence. And one great way to do that, is to set up search alerts with a search engine. And you can do it with most any search engine. It's pretty easy to figure out. If you can't figure it out though, definitely let me know and I can get you some instructions. Set up a search alert for your name so that anytime your name is mentioned you will be notified. This has been super helpful to me. I've never come across anything bad, and I hope I don't. But it is nice to know where you're being mentioned on the web and kind of what people are saying. Not a bad thing at all. Please, please, please, check your privacy settings. Just what we talked about setting aside time weekly or monthly, however you wanna do it, to update your social media. Build in time to check your privacy settings about once a month because the trend now is to opt everybody into more open settings. It used to be that you had to choose to join that, but now most places just opt you in. So just set aside time once a month to check your privacy settings on all of your social media accounts. Anything that you're using for your digital presence. That can save you a lot of hassle. Make you are feeding with positive content. Again, we've discussed the importance of making sure that you're updating regularly. So, make sure you're putting good stuff out there. And, remember the 80/20 rule, okay? Very important. 80% of what you put out there should be content of interest to your followers, 20% should be promoting your brand. Let me know what you think about this. I'm eager to hear your stories, as always. The community only benefits, when we share our stories, so I hope this was helpful.