1.3 Market environment analysis: Context and Customers

From the course by IE Business School
Positioning: What you need for a successful Marketing Strategy
361 ratings
IE Business School
361 ratings
Course 2 of 5 in the Specialization Marketing Strategy
From the lesson
Positioning introduction
In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.

Meet the Instructors

  • Ignacio Gafo
    Ignacio Gafo

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