2.0 What is a segment?

Loading...
View Syllabus

Skills You'll Learn

Market Segmentation, Marketing Process, Positioning (Marketing), Value Proposition

Reviews

4.5 (681 ratings)
  • 5 stars
    63.72%
  • 4 stars
    23.20%
  • 3 stars
    9.39%
  • 2 stars
    1.90%
  • 1 star
    1.76%
SM

Aug 25, 2017

a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all

MM

Jul 08, 2016

If you want to have a clear map about marketing proccess especially marketing strategy, this MOOC is a must-have course.

From the lesson
Segmentation

Taught By

  • Placeholder

    Ignacio Gafo

    Professor

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.