4.0 Introduction to the session

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Skills You'll Learn

Market Segmentation, Marketing Process, Positioning (Marketing), Value Proposition

Reviews

4.5 (845 ratings)

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SM

Aug 24, 2017

a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all

KM

Feb 7, 2021

Great course to learn about Positioning and Marketing Strategy. I highly recommend this course. Thank you for offering this valuable course to me

From the lesson

Positioning

In the fourth module we speak about positioning itself. The positioning concept is analyzed and practical tools are shared to define it . Furthermore, key marketing strategies and market trends affecting positioning are offered.

Taught By

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    Ignacio Gafo

    Professor

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