4.1 What is positioning?

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Skills You'll Learn

Market Segmentation, Marketing Process, Positioning (Marketing), Value Proposition

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SM

Aug 25, 2017

a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all

MM

Jul 08, 2016

If you want to have a clear map about marketing proccess especially marketing strategy, this MOOC is a must-have course.

From the lesson
Positioning
In the fourth module we speak about positioning itself. The positioning concept is analyzed and practical tools are shared to define it . Furthermore, key marketing strategies and market trends affecting positioning are offered.

Taught By

  • Ignacio Gafo

    Ignacio Gafo

    Professor

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