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Skills You'll Learn

Market Segmentation, Marketing Process, Positioning (Marketing), Value Proposition

Reviews

4.4 (783 ratings)
  • 5 stars
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    23.62%
  • 3 stars
    8.30%
  • 2 stars
    2.04%
  • 1 star
    2.29%

SM

Aug 24, 2017

Filled StarFilled StarFilled StarFilled StarFilled Star

a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all

KM

Feb 7, 2021

Filled StarFilled StarFilled StarFilled StarFilled Star

Great course to learn about Positioning and Marketing Strategy. I highly recommend this course. Thank you for offering this valuable course to me

From the lesson

Positioning introduction

In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.

Taught By

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    Ignacio Gafo

    Professor

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