View Syllabus

Skills You'll Learn

Market Segmentation, Marketing Process, Positioning (Marketing), Value Proposition


4.5 (387 ratings)
  • 5 stars
    241 ratings
  • 4 stars
    96 ratings
  • 3 stars
    41 ratings
  • 2 stars
    6 ratings
  • 1 star
    3 ratings

Aug 25, 2017

a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all


Jul 08, 2016

If you want to have a clear map about marketing proccess especially marketing strategy, this MOOC is a must-have course.

From the lesson
Positioning introduction
In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.

Taught By

  • Ignacio Gafo

    Ignacio Gafo


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