Expert Interviews: Alejandro Hermo of Burger King

From the course by IE Business School
Pricing Strategy
463 ratings
IE Business School
463 ratings
Course 2 of 5 in the Specialization Marketing Mix Implementation
From the lesson
Playing the Pricing Piano or Price Discrimination

Meet the Instructors

  • Martin Boehm
    Martin Boehm
    Professor of Marketing
    Dean of IE Business School

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