Introduction to the course

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IE Business School
4.6 (552 ratings) | 21K Students Enrolled
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Skills You'll Learn

Pricing, Psychology, Price Discrimination, Pricing Strategies

Reviews

4.6 (552 ratings)
  • 5 stars
    386 ratings
  • 4 stars
    131 ratings
  • 3 stars
    25 ratings
  • 2 stars
    6 ratings
  • 1 star
    4 ratings
JS

Jul 22, 2019

Good course on pricing. It was a review of a similar class I have taken elsewhere, but even so I learned new concepts or ways to approach pricing. Some of the readings were very technical.

CT

Jun 21, 2017

In my opinion it is the best course in the specialization. Excellent sources articles and book to study and expand the price knowledge. The course gave enough encouragement to learn more.

From the lesson
Demand Curve and Pricing

Taught By

  • Martin Boehm

    Martin Boehm

    Professor of Marketing

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