Market Data Yogurt Example

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IE Business School
4.6 (551 ratings) | 21K Students Enrolled
View Syllabus

Skills You'll Learn

Pricing, Psychology, Price Discrimination, Pricing Strategies

Reviews

4.6 (551 ratings)
  • 5 stars
    385 ratings
  • 4 stars
    131 ratings
  • 3 stars
    25 ratings
  • 2 stars
    6 ratings
  • 1 star
    4 ratings
JS

Jul 22, 2019

Good course on pricing. It was a review of a similar class I have taken elsewhere, but even so I learned new concepts or ways to approach pricing. Some of the readings were very technical.

CT

Jun 21, 2017

In my opinion it is the best course in the specialization. Excellent sources articles and book to study and expand the price knowledge. The course gave enough encouragement to learn more.

From the lesson
Determining Willingness to Pay

Taught By

  • Martin Boehm

    Martin Boehm

    Professor of Marketing

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