Product Versioning - Substitutes

View Syllabus

Skills You'll Learn

Pricing, Psychology, Price Discrimination, Pricing Strategies


4.6 (582 ratings)
  • 5 stars
    409 ratings
  • 4 stars
    136 ratings
  • 3 stars
    26 ratings
  • 2 stars
    6 ratings
  • 1 star
    5 ratings

Jul 22, 2019

Good course on pricing. It was a review of a similar class I have taken elsewhere, but even so I learned new concepts or ways to approach pricing. Some of the readings were very technical.


Nov 13, 2016

Very Good course on Pricing. Relevant real-life examples. Great articles on theory and examples. Would definitely recommend to anyone. Enables one to have a quality discussion on pricing.

From the lesson
Playing the Pricing Piano or Price Discrimination

Taught By

  • Martin Boehm

    Martin Boehm

    Professor of Marketing

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.