Prospect Theory

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IE Business School
4.6 (523 ratings) | 21K Students Enrolled
View Syllabus

Skills You'll Learn

Pricing, Psychology, Price Discrimination, Pricing Strategies

Reviews

4.6 (523 ratings)
  • 5 stars
    365 ratings
  • 4 stars
    123 ratings
  • 3 stars
    25 ratings
  • 2 stars
    6 ratings
  • 1 star
    4 ratings
CT

Jun 21, 2017

In my opinion it is the best course in the specialization. Excellent sources articles and book to study and expand the price knowledge. The course gave enough encouragement to learn more.

SV

Nov 13, 2016

Very Good course on Pricing. Relevant real-life examples. Great articles on theory and examples. Would definitely recommend to anyone. Enables one to have a quality discussion on pricing.

From the lesson
Pricing Psychology

Taught By

  • Martin Boehm

    Martin Boehm

    Professor of Marketing

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