Introduction to Week 1

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Skills You'll Learn

Press Release, Public Relations, Branding, Influencers

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4.7 (233 ratings)

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MK

Mar 8, 2023

I enjoyed learning about the foundation of Public Relations and many different opportunities available in the field.

HF

Oct 18, 2022

I loved the videos, the discussion prompts were aligned with course content, and the examples used were digestable.

From the lesson

Defining Public Relations

In this module, you will learn the meaning of public relations and understand how different brands use strategic communication to reach target audiences with key messages that advance an organization’s goals.

Taught By

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    Erin Willis

    Associate Professor

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