Introduction to Week 2

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Skills You'll Learn

Press Release, Public Relations, Branding, Influencers

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From the lesson

The 4-Step Process in Public Relations

In this module, you will learn about the four-step public relations process that informs public relations planning with both qualitative and quantitative research and shifts the public relations function from tactical to strategic.

Taught By

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    Erin Willis

    Associate Professor

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