In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a broad overview of working in public relations and how different tenets of persuasion are used in practice. The course also addresses ethical implications of public relations.
Introduction to Week 2
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Skills You'll Learn
Press Release, Public Relations, Branding, Influencers
Reviews
4.7 (233 ratings)
- 5 stars78.96%
- 4 stars13.73%
- 3 stars5.15%
- 2 stars0.85%
- 1 star1.28%
MK
Mar 8, 2023
I enjoyed learning about the foundation of Public Relations and many different opportunities available in the field.
HF
Oct 18, 2022
I loved the videos, the discussion prompts were aligned with course content, and the examples used were digestable.
From the lesson
The 4-Step Process in Public Relations
In this module, you will learn about the four-step public relations process that informs public relations planning with both qualitative and quantitative research and shifts the public relations function from tactical to strategic.
Taught By
Erin Willis
Associate Professor
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