And so it's incumbent on us to create a trust.
You know, figure out how do we get people interested.
And that's as policymakers right?
Whatever, whatever that actually means to you in your lives.
Getting people interested in what you're doing and
why it matters, and how the outcomes effect them.
And what they should think, and
what they should do is, is very much part, part of the challenge.
And so you know there's a com, communications challenge the policy.
You increasingly see company's and organizations and government
organizations bringing communicators into the policy making process.
Not to appeal to people, the most common nominator.
Not because they're trying to make policy that's popular, but
they need to communicate policy whatever that is.
And the earlier in the process you do that, and the more you bring people in and
help them understand it, the better off you are.
If you can do it. But
it's a big challenge because there's all kinds of, you can watch.
Like what's a really dumb reality show?
There's so many I wouldn't.
Like, if you could watch Real House.
That's, Real House Wives seems tame by today's standards.
Where you people could be watching all kinds of other stuff.
So, how do you get them to pay attention to stuff that's, you know, important.
Why, how do you get them to eat there peas and
carrots when they can have, you know, ice creams sundaes all daylong.
It's hard.
Yeah?
>> I had a question. You mentioned transparency earlier and
how it's a double edged sword.
And I was wondering in your option how do you see a po,
a potential solution to that issue of transparency.
And which way do you think would be better for
the country to go, more transparency, less transparency?
>> You know, I generally think.
That more transparency is helpful, right?
It, it's you know it, it most of the time.
But we, but, but how do we provide more transparency and also create a space for
decision makers to not have to do everything in public.
For a couple of reasons.
One, because it makes it very hard to develop consensus and
it makes it very hard for people to kind of try on these ideas.
Try to make common ground with somebody,
who might just screw with them in a lot of different ways.
Or be politically seen as advantageous for them to be seen as agreeing with.
Like, no Republican can agree with Barack Obama without a high penalty.
But maybe there is a way to build a compromise.
If you can spend some time exploring.
And so how do you create a little bit of space outside of the bright light of a, a,
a, a public scrutiny for those kinds of conversations?
I don't know the answer to it but, but because, and, and, because,
because all the, all the pressures and all the all the opportunities, right?
All the technologies is getting us more possibility to be, for transparency right?
I love, I love transp, like, in, in campaign finance.
Which I think is a complete,
we're in disastrous moment in terms of campaign finance.
But the one thing is, at a, at a minimum,
the minute somebody writes a check to any kind of a political organization.
It should be posted online, all right.
And everybody should know that who, you know, who's giving the money and
to what group.
And to, and sort of what do these groups actually do,
as opposed to having every group under the name like, Americans for freedom.