Choosing Qualitative Research in the Market Research Process

Loading...
View Syllabus

Skills You'll Learn

Sample Collection, Qualitative Research, Sample Size Determination, Sample Preparation, Focus Group

Reviews

4.6 (215 ratings)
  • 5 stars
    69.76%
  • 4 stars
    22.32%
  • 3 stars
    6.51%
  • 2 stars
    0.93%
  • 1 star
    0.46%
NA

Aug 01, 2020

I wish I could learn about Content Analysis of a written document. I appreciate if the university also offers a course in the area of CA [ Content Analysis].

DA

Sep 30, 2019

Really enjoyed learning about the practical aspects of running focus groups, and I appreciated the video resources that were included.

From the lesson
Getting Started and Qualitative Research

Taught By

  • Susan Berman

    Susan Berman

    President, Impact Research

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.