3.1 Categories for New Product Development

Loading...
View Syllabus

Reviews

4.2 (8 ratings)
  • 5 stars
    5 ratings
  • 4 stars
    2 ratings
  • 1 star
    1 ratings
From the lesson
Module 3: Test Marketing Processes
In this third module, we will discuss examples of how to test market a product idea on a small scale in order to get customer feedback on the feasibility of a product or business idea.

Taught By

  • James Lenz

    James Lenz

    Adjunct Professor

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.