This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.
Attitude Questions: Order Effects
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From the course by University of Michigan
Questionnaire Design for Social Surveys
University of Michigan
Course 3 of 7 in the Specialization Survey Data Collection and Analytics
From the lesson
Unit 4: Measuring Attitudes
Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects
Meet the Instructors
Frederick Conrad, Ph.D.Research Professor, Survey Methodology
Institute for Social Research
Frauke Kreuter, Ph.D.Professor, Joint Program in Survey Methodology
Adjunct Research Professor, Institute for Social Research
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