Endowment - Staying Put Feels Costless

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4.9 (102 ratings)
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KA
Mar 6, 2021

this course was very insightful, giving me new perspective on how to tackle problems , how to recognise those problems, how to change those negative problems to positive

FU
Feb 24, 2021

I learned lots of interesting concepts here like providing a menu, to ask and don't tell, highlit a gap and surface the cost of inaction. It is a good course.

From the lesson
Module 2 - Removing Reactance and Endowment

Taught By

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    Jonah Berger

    Marketing Professor

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