新生事物的社会传播

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Peking University
4.6 (99 ratings) | 5.7K Students Enrolled
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4.6 (99 ratings)
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ES

Sep 24, 2015

Very interesting lessons. The teachers are very nice and humorous. A lot of examples and invoking questions are presented in class.

NQ

Oct 09, 2015

The course is very interesting,I like it. I was so happy when i got the certificate.

From the lesson
网络中的级联行为
本章对一种新思想或新技术在网络中的传播行为构建模型,结合网络的图结构分析个体如何受到其相邻网络节点的影响。该模型引入一个门槛值的概念,门槛值体现了旧事物的阻力,以及新旧事物之间博弈均衡的要求,个体的选择策略可以理解为一个众人参与的博弈。此模型博弈的结果可能存在多重均衡,导致新事物完全级联,新旧事物并存等等。本章进一步分析了影响级联过程的几个要素:新事物的优势,网络结构,以及初用节点的选择。

Taught By

  • 李晓明 (Li Xiaoming)

    李晓明 (Li Xiaoming)

    教授(Professor)
  • 邱泽奇 (Qiu Zeqi)

    邱泽奇 (Qiu Zeqi)

    教授 (Professor)
  • 王卫红(Wang Weihong)

    王卫红(Wang Weihong)

    lecturer

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