1.1 What Is Advertising?

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Skills You'll Learn

History Of Advertising, Advertising, Advertising Strategy, Advertising Techniques

Reviews

4.7 (844 ratings)

  • 5 stars
    78.79%
  • 4 stars
    17.65%
  • 3 stars
    2.72%
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  • 1 star
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GG

May 2, 2017

I will never look at advertising with the same eyes. It made me understand a lot of our current society and economy. Really suggested if you want to become a more informed citizen and consumer.

SP

Jun 12, 2017

I am really grateful to Duke University for offering this excellent course. I will never see an advertisement from now on like I used to. I will try to relate all the topics I have learnt.

From the lesson

What is advertising and where did it come from?

Taught By

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    Professor William M. O'Barr

    Professor

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