3.1 How Ads Mean What They Do to Us

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Skills You'll Learn

History Of Advertising, Advertising, Advertising Strategy, Advertising Techniques


4.7 (346 ratings)
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Jun 13, 2017

I am really grateful to Duke University for offering this excellent course. I will never see an advertisement from now on like I used to. I will try to relate all the topics I have learnt.


Mar 20, 2019

Great course. This course has helped me a lot in getting better in Advertising field. I recommend this course to everyone those who are trying to build a non technical profile like me.

From the lesson
What's in an ad beyond that which meets the eye?

Taught By

  • Professor William M. O'Barr

    Professor William M. O'Barr


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