Sales strategy. Part 1

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Skills You'll Learn

Sales Strategy, training and leadership, Sales Technique, Recruitment, Motivation and performance evaluation

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4.6 (75 ratings)
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AS

Sep 08, 2020

I am very thankful to Coursera and LJ Institutes to provide such an opportunity of Learning in Lockdown period. Nice and deep content helped me to enhance my knowledge.

MA

Oct 21, 2020

Great course for FMCG sales managers.\n\natharalrabie@gmail.com

From the lesson
Lecture 2. Sales strategy
The topic examines the relationship of marketing strategies and sales strategies; types of sales strategies are determined: Account Targeting Strategy, Relationship Strategy, Sales Channel Strategy, Selling Strategy.

Taught By

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    Anastasii Klimin

    Associate professor, Ph.D.
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    Aleksei Trykov

    Assistant lecturer

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