Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google. You will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from Google. We hope this taste of SEO, will entice you to continue through the Specialization!
Course Introduction and Specialization
Skills You'll Learn
Search Algorithm, Search Engine Optimization (SEO), Mathematical Optimization, Semantics
Reviews
For a beginner, this course helps you to understand what SEO is and how a search engine works. The course also helps you to find out what basic strategies you can apply to your own site or business.
I found this intro course to be more intense and simultaneously more valuable than I expected it to be. I've already gained new insight and learned techniques I can put into practice now. Brilliant.
Welcome to the first week of the course! In this module, you will be able to define Search Engine Optimization and explain the basics of SEO as a business (as well as how SEO shapes the Internet itself). You'll learn about the differences between the main SEO job types and discover career options as an SEO. You will also identify the role of search technologies and list out search engine parts. You'll then review the evolution of SEO and the timeline of search engine development. Let's get started!
Taught By
Rebekah May
Head of Organic Acquisition at Fishbrain
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