[MUSIC] Hello and welcome back. In our previous video we discussed public relation strategies. The ability to network yourself, increasing your networking capabilities. In this video, we will discuss advertising strategies. How can I advertise the best me? So let's begin with the definition. Advertising strategies are various effective approaches that I can utilize my cover letter, as well as industry orientations for my resume. Cover letter. So in my cover letter, an approach that can set me aside from the competition is I can utilize links and embed links in my cover letters. So if you think nowadays in 21st century, most cover letters and resumes are send electronically. So what are some things that I have learned in this course, and in this week, that sets me a part from the competition? By utilizing a link or URL, I can showcase my Eportfolio. I might have a link to my elevator pitch. I might have a link to any other creative form that best showcase who I am, my abilities of performance, what I can bring to an organization, and why they should chose me. Another great medium to utilize for advertising strategies are job boards. Job boards, whether you go to Monster.com or Hireme.com or any of those likes, it gives me the ability to respond for ads asking for people to apply for a certain position. Again,by utilizing the job boards, I have the ability to respond and send in my cover letter and my resume. This is a great opportunity to utilize my cover letter and include these embedded links that we discussed. Again, ePortfolio, my elevator pitch, and anything, maybe my personal website or a blog, are other examples. Let's talk about the resume. With your resume, there are the standard resume that identifies your credentials, it identifies your experiences, and position that you have held, but you also have the ability not to include evidence, such as a link to your Eportfolio. So if I'm talking about a particular position that I've held and maybe I received a reward for decreasing costs and improving productivity, they're not going to show a link to that that shows the awards that are received. Or maybe there are other things that are artifacts or evidence of my competencies and my skills. Other links that I might want to include on my resume, such as my Eportfolio, might also include a website. Many times individuals create their own personal website. So instead of on your personal website having pictures of friends and families, make this a professional website, where you can showcase yourself and your skills and competencies that you can bring to an organization and make them better. Again you have to sell yourself on why a company needs you and why they would be remiss if they did not hire you. You might also want to include a link to a blog. And again, I love the idea of an elevator pitch, because in a quick 30 seconds, a company can see why they should choose you. And lastly, a company website. You can go to any company website and you could select the companies that you would like to work for. For instance ,it might be a Procter and Gamble, it could be a Ford Motor company, it could be a Johnson & Johnson. So by going directly to the companies that I would like to work for, I can search their website for the human resources link to see available positions that they are soliciting applicants to apply for. Again, most company websites want you to send in your electronic cover letter, as well as your electronic resume. Use this opportunity to utilize the different tools and skills that we've learned in this course to really showcase myself above the competition. What have we learned? Recap. We have learned advertising strategies and mediums of which we can utilize the strategy that benefit ourselves, such as the cover letter and approaches that you can use your cover letter and create an industry-oriented resume. More specifically, looking at how we can incorporate links or URLS, they really showcase, us whether it's through an Eportfolio, a personal professional website, a blog, or my elevator pitch. Again, the ideal is to be able to raise yourself above the competition. Sell yourself to a point where you say, hey, this is the best me. This is what I'm very good at. I'm an asset to your organization, and you would be remiss not to hire me. Thank you for viewing this week's video.