We will come back to this later on.
You may think that buying on the Internet is popular in big cities only.
This is definitely not the case in China.
The prevalence of buying online in second tier and
third tier cities is comparable to that in tier one cities.
In fact, looking at a recent survey conducted by McKinsey,
the data showed that the gross merchandise found in low tier cities is
higher than that of higher tier cities, indicating that low tier cities
actually spend more on e-commerce than high tier cities.
Low tier cities also have huge growth potential for e-commerce.
When more and more will become e-commerce shoppers.
Goods that were once unreachable for
the rural towns are now readily available online.
Consumers everywhere in China buy from online stores,
actively share their online shopping experiences and comment on the service and
the products that they purchase.
The increased efficiency in advertisement and
promotion, product distribution and product delivery has turned the digital
market into an vital part of the modern marketing mix in modern China.
Companies that want to do business with Chinese consumers can capitalize
on the internet connectivity in China and make use of the new media
to increase product exposure, promote their brands and reduce distribution cost.