3.6 The Psychological Profiles of Chinese Consumers

From the course by The Chinese University of Hong Kong
Selling to Chinese Consumers
32 ratings
The Chinese University of Hong Kong
32 ratings
Course 1 of 4 in the Specialization Doing Business in China
From the lesson
Materialism and Conspicuous Consumption

Meet the Instructors

  • Prof. Letty Kwan
    Prof. Letty Kwan
    Assistant Professor
    Department of Psychology

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