Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
Course Introduction
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From the course by University of California, Davis
Search Engine Optimization Fundamentals
University of California, Davis
Course 2 of 6 in the Specialization Search Engine Optimization (SEO)
From the lesson
Getting Started and Introduction to On-page SEO
Welcome to Week 1. This module will introduce you to On-page SEO. The lessons will start with introducing you to key areas of SEO so you’ll have a strong understanding of the differences amongst the strategies. Then we’ll dive into using On-page SEO techniques so that you’ll know how to optimize keywords in meta data as well as perform competitive analysis on a web page. By the end of this module, you’ll know how to identify meta-tags and use these to make recommendations for On-page SEO.
Meet the Instructors
Rebekah MaySEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education
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