Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
Basics of SEO Recap
Loading...
Skills You'll Learn
Social Media Marketing, Social Media, Content Marketing, Mathematical Optimization
Reviews
MB
Sep 13, 2016
Very good and complete course. A bit difficult for those of us who we were not very fond of Social Media before. Thanks Eric.
HS
Nov 25, 2017
Excellent course, and the assignment is designed to use the skills that we have been learning since module 1
From the lesson
Introduction
Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the "do’s and don’ts" of obtaining links, and build your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!
Taught By
Eric Enge
Co-Author of "The Art of SEO"
Explore our Catalog
Join for free and get personalized recommendations, updates and offers.
Coursera provides universal access to the world’s best education,
partnering with top universities and organizations to offer courses online.
© 2019 Coursera Inc. All rights reserved.
