Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
Basics of SEO Recap
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From the course by University of California, Davis
Advanced Content and Social Tactics to Optimize SEO
University of California, Davis
Course 4 of 6 in the Specialization Search Engine Optimization (SEO)
From the lesson
Introduction
Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the "do’s and don’ts" of obtaining links, and build your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!
Meet the Instructors
Eric EngeCo-Author of "The Art of SEO"
CEO, Stone Temple Consulting
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