My name is Anouk Kruithof. The work in this show is entitled Subconscious Travelling. It started by me finding an album actually just on a second hand market. It was apparently an album with empty negative sleeves of someone's travel archive. This I could see because there were some indications of countries and a lot of numbers which I found questionable and it's really get my attention because I also come from analog photographic background and I've always learned when we you work with negatives in all different form at 6-6, 6-7, 35 millimeter you would keep this in the sleeves to protect from dust. And those pages, they were cardboard pages, all the negative sleeves are cut and really quite beautiful, formal compositions made out of the sleeves. And I have no idea why you would do that, so It was, for me, like a catch that I was very excited about. Like, why did someone do this? What are the struggle photos about? So it had this mystery which got my attention and then I started to work with it, so I thought of the idea of how we now travel and record the world which is obviously an iPhone or telephones which everyone always carries with them and we outsource those memories or these travel memories is to our phones or maybe the internet or. And also, we look at these travel photos of others I think online so in that way we, I feel we travel as well through imagery of others and we can see the world through photos which we never made or never experience. And so, I started to photograph every page with my iPhone, with a flash and these photos, the 99 photos came out very straightforward and simple. And that developed to this installation of the photo stickers on the wall and the pieces of glass. >> So I would like to focus on some specific details that are connected to that specific piece, the Subconscious Traveling. The use of stickers, the use of iPhone and the use of flash. Can you elaborate on this? >> Yeah, of course I'm in the flash edits when you start with that you photograph with and without. And obviously it needed to be an iPhone because I felt I'm going to travel through this album of the absence of those imagery and it's plastic sleeves. So I find it interesting when I flashed it that obviously of course you get the reflection so it creates an absence of pixels actually which to me also, relates to memory loss or lost data but also in a more human way loss of memory like the absence of that. Which struck me and then, yeah, then you get an opportunity to show the work and I start to think about the very kind of not pretentious way of showing photographs, which is very much there not sticker material. Is very straight forward. It's also directly on the wall of a museum. I really like it because it feels like you transfer than the work and you make it part of the walls or the institution is less an object or it has less the rears through the photographic object, the photo, the prints and the wall it's more one. And then I decided to use a few pieces of glass, more relating to obvious framing, for example. But on the other hand, I also thought it's kind of highlights out of these travel albums. And then, of course, people can see themself in it, it's reflecting on certain spots. Which is also nice, because then you create a kind of a little conversation with also the viewer, so how they perceive the work. [MUSIC]
