Social IMC Example: American Express

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Skills You'll Learn

Social Media Marketing, Social Media, Marketing Strategy, A/B Testing

Reviews

4.7 (863 ratings)
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JM

Mar 12, 2016

This is great course. It has a lot of high quality content. This is really cool for anyone who wants to be succed with social marketing in the digital world.

F

Nov 24, 2019

Really thoughtful and gives a lot of real-world examples with guidance in using certain templates and tools to navigate social media marketing.

From the lesson
Social Integrated Marketing Communications (IMC)
In this module, you will learn an overview of the social integrated marketing communications strategy and how it is deployed. You will also learn tips to get your content to go viral and how to keep an audience coming back with gamification.

Taught By

  • Randy Hlavac

    Randy Hlavac

    Northwestern University & CEO of Marketing Synergy, Inc

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