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2.13. Carlos and Coco Define and Design (Part 2. Prototyping and Logic Models)

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Social Impact Strategy: Tools for Entrepreneurs and Innovators

University of Pennsylvania

4.8 (501 ratings) | 17K Students Enrolled

This course offers an introduction to social impact strategy and social entrepreneurship, including key concepts, an overview of the field, and tools to get started as a changemaker. Students will learn how to innovate and design new ideas and new organizational forms to implement those ideas. Students who take this course will be better prepared to launch social impact organizations of their own invention. By moving through four stages, Define, Design, Pilot, and Scale, students will turn their passion for changing the world into concrete plans for launching a nonprofit or for-profit venture designed to achieve a social goal. This course will allow students to systematically think through problems; develop and test an innovative solution; assess risk, competition, and performance; and spread impact in a way that is financially sustainable. Students who complete the course become eligible to apply for an in-person educational experience, called the Global Social Impact House. GSIH is a seven-day residential program that provides fellows with the tools, community and training they need to advance their ventures. Workshops are customized to the needs of fellows and explore advanced concepts in business models, design thinking and leadership. The program is also designed to help fellows build meaningful, global connections while living together in an inspirational host location. For more information on the Global Social Impact House, please visit: socialimpactstrategy.org/residential/gsih

Skills You'll Learn

Market Analysis, Business Model, Business Modeling, Social Entrepreneurship

Reviews

4.8 (501 ratings)

5 stars
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ES

Jul 18, 2019

I find this course very informational and more importantly, very actionable. I finished the course feeling confident that I will be able to use the tools taught in my own initiative.

TW

Nov 12, 2019

Excellent course for anyone planning to start a nonprofit or wanting to think more strategically about an existing nonprofit. Lessons are well-organized, concise, and informative.

From the lesson

Define and Design

Learn the inputs and basic blueprints of a well-articulated vision. Develop an understanding of the design process, and learn to use an empathy map and a mind map for client-oriented innovation. Learn to build a logic model, which will help you articulate your innovation's theory of change from resources (inputs) to activities to impact. We encourage students to apply these tools immediately, to an active or idea-stage social initiative, that you are working directly on or that you admire.

2.1 How Do We Find Innovations? Introduction to the Design Process6:36

2.2 Why is Design Thinking Important for Social Innovation?4:20

2.3 How to Design Part 1: Spark Useful Insights by Listening with Empathy5:25

2.4 How to Design Part 2: Identify the Most Powerful Insights and Potential Solutions by Building a Mind Map6:00

2.5 How to Design Part 3: Prototyping3:22

2.6 Embracing Creativity and Innovation3:45

2.7 Articulating your Roadmap to Impact: The Logic Model3:19

2.8 The Logic Model: Critical Elements6:02

2.9 The Logic Model: How to Use It7:09

2.10 Three Examples of Logic Models10:11

2.11 Tips for Building a Strong Logic Model2:17

2.12. Carlos and Coco Define and Design (Part 1: Listening with Empathy, Empathy Maps, and Mind Maps)7:02

2.13. Carlos and Coco Define and Design (Part 2. Prototyping and Logic Models)4:44

Taught By

Peter Frumkin
Professor

Transcript

[MUSIC] We've talked a little bit about the importance of prototyping during the entrepreneurial process. You cannot spend years and years writing white papers doing research. At some point, you actually have to try to put together a real life version of what it is you're working on. Here, I want to show you the prototype process of Carlson Coco. When Coco started to get into this challenge of developing a water pump, she started to develop a bunch of different ideas about what this water pump could look like. She did do some sketches and drawings, but she also sat down and said what would this actually look like? So she took household goods that she could find laying around, cardboard, some tubes, some pieces of wood and she developed a small workable prototype that would allow her to test out the model that she was developing, this foot operated model of a water pump. What's important here is that Coco does not spend years or imparts on the Internet waiting for them to arrive, trying to build an actual perfect first version, she is going quick and dirty. She's trying to look up very quickly what this would look like and then enact it in reality, trying to put it into reality very quickly. And I think that's the essence of a good prototype. A prototype is quick, it's fast, it's inexpensive, and it allows you to see your ideas in real time. Now Carlos is working on a big problem, which is how do we bring electricity to villages? And he's got this idea for a power plant that would use a band of soy husk as his input and turn that actual input into energy through gasification and electricity at the end of the process. So what he's thinking about are three different prototypes. And one is a system where you would walk up to the top of the gasifying generator and dump in the product, which is the model he saw in India. He also thought about a conveyor belt. And so he thought, what if I could develop a quick and easy model that would convey the soy husk to the top of the funne? And then he also tested out and thought about the idea of using heavy equipment to move larger amounts of material faster. At the end of the day, critical question for him is how deep and how complex should this first attempt at electrification become? And he came to the conclusion that it's better to start simple. And he liked the first model, the walk up manual model. But he only can do this if he starts with a prototype. He starts by building a sample generator, seeing if it works and then thinking about and trying out other alternative techniques. So prototyping is a critical step for social entrepreneurs. It's the moment where you go beyond the plan and you go into reality, and you say this is what the project would actually look like. And will it work, and what can I learn from this process of trying it, rather than just dreaming about it? In our lectures, we talked in depth about logic models, but I thought it'd be useful to show you the logic models that Carlos and Coco have created for their enterprises. Let's take a quick first look at Coco's logic model. What she's done here, in very graphic and creative form, is set out the key factors at all five levels, the inputs, the activities, the outputs, the outcome and the impact that she's going after. A key takeaway is, logic models could be enormously complex, but what Coco has done is try to strip it down and simplify it. Now if we look at Carlos' logic model, we'd see something also very interesting, which is his is a complex enterprise with a lot of different possibilities in terms of what could go into a logic model. But what he's done is he's said, no I'm going to focus just on getting this to the point where I can communicate clearly with others on what I'm trying to do. And to that end, he's made his impact claim very streamlined. He's cut out a lot of possible other words that could go in this. And what I like about his logic model is it is stripped down just like Coco's but it's also very, very clear and compact. So constructing a logic model is a complex challenge, but both Carlos and Coco succeeded in simplifying down their ideas into a single image that others can understand, that drives from left to right, from inputs, activities, outputs, outcomes, and impact. It takes the reader through the entire value chain and explains what it is they're going to do. [MUSIC]

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