[MUSIC] For all social entrepreneurs, five big questions confront them. First, what is the innovation? Second, who will the audience be? Who will you serve? Third, who will pay? Fourth, what does success look like? And fifth, how will you get there? What will you do to make this a reality? Those five big questions constantly come up in the minds of social entrepreneurs. They cannot be avoided. They have to be confronted. Carlos and Coco will challenge themselves to answer each of these five questions as they go through their entrepreneurial journey. We'll watch them as the struggle. We'll watch them as they revise their answers to these questions because over time theirs answers might actually change and evolve. But the important thing is that a good social entrepreneur will always at the start, in the middle, and at the end ask themselves these questions. Do I have something innovative, who wants it, who will pay for it, is it successful, and how can I continue to make this work? Those are the questions that any good social entrepreneur will ask. You've defined a problem, now the question is are you ready to design a solution? There are a number of questions that you should ask yourself before you take this next step. First, have you considered the best practices in the field? Second, are you certain that there is an unmet demand? Third, do you understand all the elements of the problem you want to solve? Fourth, do you deeply understand your customers' perspective? Fifth, have you identified a pressing social need? Sixth, have you figured out what success might look like? Seventh, have you done your research? And eighth, can you clearly articulate in one sentence the problem you want to solve? If you have answers to these questions, you are ready to move from the define stage to the design stage. You've designed your enterprise. The product or service is now clear. Are you ready to kind of move beyond design to piloting and testing it in the field? Here again, you have to ask yourself a series of questions before you take the step from the drawing board to the world. One, have you sketched on one page how you think you'll create value for the world? Two, Do you understand what others are offering and why your innovation is better? Three, can you clearly articulate how your proposed activities will lead to the outcomes and impact you want? Four, have you a sense of where financing will come from? Five, have you reconciled the product features you want to offer, and the cost of providing them with the price your customers can actually pay? Six, have you thought through all the pieces of the marketing puzzle? Seven, do you know your key customer segments, and their priority and how you'll serve them? Eight, have you shown that your model is financially viable, and that you understand the key financial drivers? These eight big questions are going to be critical before you move onto the pilot phase from the design phase. You need to have answers to these, but once you do, you're ready to take that fateful step into the world. Before you move on to scaling your enterprise, and you go from the pilot process to the growth moment. I think there's some questions you need to ask. First, have you chosen an organizational form that's appropriate? Second, what's really working well with your product or service? Three, are the assumptions you uncovered in the pilot phase correct or incorrect? Four, what changes have you made to improve the product or service? Five, is your revenue model financially sustainable? Six, how will you prioritize your time and effort with regard to your critical stakeholders. You need to answer these questions before you can take that next step towards growing and scaling your enterprise. You may have a small model that works. But you need to take a moment to ask yourself these questions before you take it to the next level and scale the enterprise. You have defined a problem, designed a solution, pilot a response and scaled your enterprise. Are you done? No, you're not. There are always going to be questions and challenges that arise. The world changes, and when the world changes you're enterprise needs to adapt and change with it. So you need to understand that while you may think you're at the end of the journey when you've gotten to the point of scaling an enterprise. You can never stop asking critical questions. We have here a list of what we think are those questions that you need to continue to ask because the world will change, and your project will need to adapt and change with it. So don't ever quit. Never start the day thinking that your work is done. Always ask what has changed? How will I move this project forward? We hope you have found this journey satisfying fulfilling. Carlos and Coco learned a lot in their journey, and we hope you will learn much as you take the journey yourself. [MUSIC]