Developing Your Marketing Program

View Syllabus

Skills You'll Learn

Social Media Marketing, Social Media, Budget, Planning


4.9 (186 ratings)
  • 5 stars
    168 ratings
  • 4 stars
    16 ratings
  • 3 stars
    2 ratings

Aug 16, 2017

Really learned a lot from this Capstone even though I had already been working in social media before starting it. Very in-depth and the professor shared tons of practical resources.


Mar 26, 2016

Holy cow, the capstone project is amazing! I presented it to my boss, who has asked me to present my plan to the Senior Leadership Team in 2 weeks.

From the lesson
Develop Your Marketing Program
Establish your KPIs, performance funnels, and your program's budget.

Taught By

  • Randy Hlavac

    Randy Hlavac

    Northwestern University & CEO of Marketing Synergy, Inc

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