But make it relevant for you.
Okay, this isn’t a right or wrong thing, it's just basically,
let’s think this all through together and put some resources together,
so you can drive your program forward.
And so these were just checkpoints that I like to go through.
Then what we do is we say, okay, now given the market and your understanding of it.
Which one of the three strategies that you want to do?
And one of the things I wanted to put it in here was that this entire thing is
structured so you can do anything you want.
Whichever strategy you think is best, that's what you should do.
And so, I actually take you through engagement and how to do that.
And so, if you're going to do engagement, I gave you a second spread sheet.
And so, let me just show you that real quickly.
One of the things that happens because engagement is basically putting out
content on the social networking sites, what I use is this.
One of the things that I find is that
a lot of people when they try to do engagement,
they don't think about how much content are they going to have to put out.
And so as the result, they never think it through.
And the nice part of this spread sheet is, you can go month by month,
and what I would encourage you to do is, I try to do the social listening.
And what I want to do is I want to pick up ten or
15 topics at people really wanting to talk about.
Then I fill out the spreadsheet for at least one quarter.
Here's what I'd like to do every week.
And then I might even replicate that for the next three quarters.
So, I have four quarter's with the staff.
And then, as you're going forward, you don't have to use them.
In other words,
if I go to a convention or a conference, I'll probably replace that with a topic.
But I find that it if I kind of plan out at least a part of a year,
I have enough topic areas that if I get into a bind I can go and
say, yeah, I could write something on that.
And it's kind of a way of just triggering the thought.
And so, this is a really complex table but
it actually gives you a year's worth of planning.
And I don't fill all these out but basically,
I'd make sure I've got the weekly themes done.
And then I kind of work it through with more detail as I program it out.
So these are just something for you to look at, but
when you're thinking about doing engagement, it's a good way to do it.
Everybody, okay with that?