Play Act - Sport Marketing

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4.7 (95 ratings)
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DR

Nov 04, 2019

A good introduction into all sports, but i am not sure if it was mentioned anywhere that you need to apply for different licenses with each league to become an agent.

RK

Apr 26, 2017

Great sources of information, prominent guests and speakers, high quality learning. Moderately lenient in course load, assignments, quizzes, and peer-reviews.

From the lesson
Module 4: Representing the Peak Professional Athlete Pt. I
Protecting the publicity rights of athletes while monetizing and maximizing their brands through product endorsement and license agreements. We will analyze the history of publicity rights and how to market your clients image effectively.

Taught By

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    Peter A. Carfagna

    Distinguished Practitioner in Residence
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    Richard J. Volante, Esq.

    Adjunct Instructor, Representing the Professional Athlete

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