BONUS VIDEO: Global Sports Diplomacy: Craig LaMay, Associate Professor, Northwestern University Institute for Policy Research

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Northwestern University
4.8 (140 ratings) | 4.4K Students Enrolled
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4.8 (140 ratings)
  • 5 stars
    114 ratings
  • 4 stars
    21 ratings
  • 3 stars
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RL

Nov 05, 2019

This was a very good overview of the sports marketing field. Some of the optional reading can be updated to current event day events, but overall a good learning experience.

JM

Oct 21, 2019

Lots of reading material as well as interviews from people in the industry! The peer reviewing is helpful and I love that the course can be done at your own pace.

From the lesson
Fandom and loyalty

Taught By

  • Candy Lee

    Candy Lee

    Professor

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