Event Marketing & Management

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Northwestern University
4.8 (149 ratings) | 4.7K Students Enrolled
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Reviews

4.8 (149 ratings)
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JM

Oct 21, 2019

Lots of reading material as well as interviews from people in the industry! The peer reviewing is helpful and I love that the course can be done at your own pace.

SM

Apr 12, 2019

Great course. I learned a lot and the information was very well presented. The videos were very helpful and I enjoyed hearing from the various outside parties.

From the lesson
Sports Marketing: differences and similarities with other marketing
In Module 2, we will examine the difference between service and product marketing and why sports marketing has some overlap with both of these areas. We will also explore the world of event marketing.

Taught By

  • Candy Lee

    Candy Lee

    Professor

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