Interview with Geoffrey Goldman, Senior Director of Communications, Fox Sports Midwest

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4.8 (229 ratings)
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BS

Mar 29, 2020

Classes were easy to follow along and I loved being able to go at my own pace. The class material was clearly explained and the reading materials were all relevant. Great class!

RL

Nov 05, 2019

This was a very good overview of the sports marketing field. Some of the optional reading can be updated to current event day events, but overall a good learning experience.

From the lesson
Sports Marketing: differences and similarities with other marketing
In Module 2, we will examine the difference between service and product marketing and why sports marketing has some overlap with both of these areas. We will also explore the world of event marketing.

Taught By

  • Candy Lee

    Candy Lee

    Professor

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