Service vs. Product Marketing in Sports

Loading...
View Syllabus

Reviews

4.8 (169 ratings)
  • 5 stars
    137 ratings
  • 4 stars
    27 ratings
  • 3 stars
    5 ratings
JM

Oct 21, 2019

Lots of reading material as well as interviews from people in the industry! The peer reviewing is helpful and I love that the course can be done at your own pace.

SM

Apr 12, 2019

Great course. I learned a lot and the information was very well presented. The videos were very helpful and I enjoyed hearing from the various outside parties.

From the lesson
Sports Marketing: differences and similarities with other marketing
In Module 2, we will examine the difference between service and product marketing and why sports marketing has some overlap with both of these areas. We will also explore the world of event marketing.

Taught By

  • Candy Lee

    Candy Lee

    Professor

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.