Service vs. Product Marketing in Sports

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Northwestern University
4.8 (148 ratings) | 4.6K Students Enrolled
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4.8 (148 ratings)
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SM

Apr 12, 2019

Great course. I learned a lot and the information was very well presented. The videos were very helpful and I enjoyed hearing from the various outside parties.

EM

Aug 28, 2019

I did really enjoyed the classes instead I did not get the certification because I did not pay for it, I learnt very useful information about sports marketing.

From the lesson
Sports Marketing: differences and similarities with other marketing
In Module 2, we will examine the difference between service and product marketing and why sports marketing has some overlap with both of these areas. We will also explore the world of event marketing.

Taught By

  • Candy Lee

    Candy Lee

    Professor

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