Social Media

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4.7 (1,002 ratings)

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BB

Jun 15, 2020

This was a comprehensive and informative course. So grateful to have had the guidance of Dr Candy Lee. Each module was in depth, provided great lectures and reading to support the teaching.

ZA

Aug 20, 2021

Amazing course taught by Candy Lee and brought-forward by Northwestern University. Marketing enthusiasts must dwell into learning new aspects related to sports marketing & communication.

From the lesson

Sports communication: social media, crisis communication, celebrity handling

This module will continue the focus on sports communication, with a deep dive into sports-related pubic relations and crisis communication. Issues and strategies surrounding social media and celebrity handling will also come into focus.

Taught By

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    Candy Lee

    Professor

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